Maison MIHARA YASUHIRO

The brand was launched as a shoe label in 1997 by designer Yasuhiro Mihara. Known for playful designs that deconstruct conventions, it expanded its identity from footwear to apparel after the 1990s. Its avant-garde style, originating in Japan, captivates the world.

The 2026 Autumn/Winter Collection unfolds around the theme of "Eternal Now." Taking as its starting point Mihara's personal experience of his vision growing blurry with age and falling asleep on a train only to miss his stop, the collection expresses through deconstruction the dissolution of outlines and the warping of perception, memory, and time. While referencing the formal aesthetics of quiet luxury, the collection deliberately subverts them, pursuing a poetic dissonance through asymmetric tailoring, patchwork, and multilayered construction.