Maison MIHARA YASUHIRO

The brand was launched as a shoe label in 1997 by designer Yasuhiro Mihara. Known for playful designs that deconstruct conventions, it expanded its identity from footwear to apparel after the 1990s. Its avant-garde style, originating in Japan, captivates the world.

The Spring/Summer 2026 collection, titled “Ordinary People,” critically examines the loss of individual style since modern times and the transformation of fashion into a superficial information game. It also highlights the duality between inner and outer selves in “ordinary people,” as an irony toward an era in which even personal identity is consumed as fashion.