Son Ludo

Between Anime and Streetwear.

Milan-based Son Ludo, founded by Ludovico Lampugnani, bridges streetwear and otaku culture. The brand champions individual expression while fostering a community of like-minded people united by shared interests and sensibilities. For Fall/Winter 2026, Son Ludo continues to merge anime-inspired visuals with streetwear silhouettes, creating pieces that bring the two worlds together.