RICE NINE TEN

Wearing “Iki” through intuition and individuality

Created by Shohei Kimura, RICE NINE TEN takes its name from a reinterpretation of “RICE + NINE + TEN” as “Iki,” a Japanese concept of effortless sophistication and refined individuality. The brand proposes a style that places personal instinct above the demands of trends or the times. Playful details, from knit polos to gradient crochet, are seamlessly integrated into everyday wear.