pushBUTTON

Tailoring and sportswear, East and West. A formidable talent born in the ’80s, bringing opposing worlds together in a single garment.

Founded in Seoul in 2003 by Park Seung-gun, who came from a musical background, pushBUTTON is a leading Korean label known for its love of ’80s culture and its unwavering commitment to gender-neutral design. The brand brings opposing aesthetics into dialogue within a single garment—from sharp tailoring and technical sportswear to Eastern and Western sensibilities—then ties them together with witty, unexpected details. The result is a distinctive balance of contrasts, expressed with a playful yet sophisticated edge.