Paolina Russo

Paolina Russo is a fashion brand established in London in 2021. Themed around suburban life and innocence, it develops avant-garde designs fusing a DIY spirit and sports culture. It is known for its 'Illusion Knit' technique and recycled materials, blending traditional craft with modern production.

The Spring/Summer 2026 collection merges suburban nostalgia with sportswear, creating a “sporty meets pastoral” world that combines Laura Ashley–inspired florals with athletic elements. Reflecting childhood memories and a sense of playfulness, the collection balances delicacy and strength through soft pastels and rainbow hues.