OPEN YY

Echoes of Y2K and a Contemporary Attitude: Real-Life Clothing Infused with Seoul-Style Humor

“OPEN YY” is a Seoul-based women’s fashion label founded by the Kim sisters, Ji-yeon and Ji-woo.
Drawing inspiration from early 2000s (Y2K) subculture and vintage sportswear, the brand crafts a sensual street style with its own unique twist.
By combining sporty details with delicate sheer fabrics and edgy cutouts, it redefines conventional femininity. The brand offers real-world clothing that is both effortless and assertive—tough yet nuanced.

【About Brand】

Founded in 2020 in Seoul by the Kim sisters, the brand draws on vintage and early 1990s–2000s culture. Combining rebellious, individualistic perspectives with feminine elements and streetwear influences, it offers a fashion-forward wardrobe for people who value self-expression.