OPEN YY

The Seoul Landscape, Translated into Everyday Clothes.

Seoul-based brand OPEN YY presents its Fall/Winter 2026 collection, “When in SEOUL.” Taking inspiration from the city’s landscape, where old and new, refined and everyday, naturally coexist, the collection captures Seoul’s diverse palette and translates it into relaxed, clearly defined silhouettes.

Built around OPEN YY’s signature casual pieces, the collection combines elements of tailoring and sportswear to create a wardrobe that blends effortlessly into the everyday rhythm of Seoul.

【About Brand】
Founded in 2020 in Seoul by the Kim sisters, the brand draws on vintage and early 1990s–2000s culture. Combining rebellious, individualistic perspectives with feminine elements and streetwear influences, it offers a fashion-forward wardrobe for people who value self-expression.