Collection: MIMI WADE

The eponymous label by London-based designer Mimi Wade presents collections that merge old Hollywood glamour with the aesthetics of the late 1990s. A graduate of Central Saint Martins, she draws on nostalgia to construct silhouettes that emphasize femininity, with a focus on humorous yet romantic design. Incorporating elements of 1950s Hollywood glamour and kitsch, the brand brings a dramatic sense of charm to contemporary womenswear.