JIAN YE

JIAN YE is a brand founded in 2021 by designer Sugano, who has both Chinese and Japanese roots. The brand name comes from the Chinese pronunciation of the designer’s surname, “Sugano.” Drawing on both Japanese and Chinese cultures and Asian aesthetics, it incorporates digital elements such as 3D scan data, illustrations, and bitmaps to reconstruct daily wear from a unique perspective. Through a contemporary approach where tradition and technology intersect, the brand offers collections that give new contours to everyday life.