HYEIN SEO

This brand was founded by Korean designer Hyein Seo while studying at the Royal Academy of Fine Arts in Antwerp. Centered on a dystopian and rebellious mood, it presents a world imbued with subtle humor. Incorporating technical elements, transformable features, and dramatic silhouettes, the brand expresses the genuine emotions and intelligence of youth culture, offering an edgy style where defiance and playfulness coexist.