GUCCI

Founded in 1921 by Guccio Gucci in Italy, Gucci is renowned for its heritage and craftsmanship inspired by equestrian traditions. Successive creative directors have continually reinterpreted this legacy, blending luxury with streetwear, and tradition with innovation, establishing Gucci as a leader in fashion.

The Spring/Summer 2026 collection marks the beginning of a new era under Demna’s creative direction. Titled “La Famiglia,” it explores and celebrates the essence of “Gucciness” through a series of archetypal characters presented in portrait form by photographer Catherine Opie. The collection also revisits the brand’s archives and heritage motifs, reinterpreting them with Demna’s perspective to express Gucci’s multifaceted spirit in a contemporary way.