GR10K

GR10K is a menswear brand that develops garments using deadstock and high-performance military fabrics. It originated from the project “Grassi 10000,” launched in 2017 by Italian designer Anna Grassi, and was relaunched in 2019 under the name GR10K.

The Spring/Summer 2026 collection is themed “Cramp’d” and centers on the tension between structure and chaos, exploring oversaturation, visual noise, and proximity, while deconstructing and reassembling conventions through exposed materials and distorted, prototype-like designs.