Gerrit Jacob

A London-based brand by designer Gerrit Jacob, who launched it in 2022 after graduating from Central Saint Martins. Known for psychedelic colors, hand-drawn graphics, and a playful, distinctive aesthetic, the brand blends fashion, art, and music to create free-spirited and experimental designs.

The Spring/Summer 2026 collection, titled “GAME OVER,” sharply interrogates themes of capitalism, consumerism, power, and desire, confronting us with the fundamental question: when does the game of life truly end?