DAGGER

Turning Memories of Growing Up by the Northern Irish Coast into PLAY HARD

Founded in Berlin in 2020 by Luke Rainey, DAGGER presents its Fall/Winter 2026 collection, “PLAY HARD.” Rooted in Portrush, the working-class coastal town in Northern Ireland where the designer grew up, the collection translates memories of winter nights—shuttered arcades, cold sea winds, and flickering lights—into clothing.

It portrays young people who, in an environment with limited opportunities, carve out a place of their own through skateboarding and time spent with friends. Distressed, faded jeans, hoodies, and knitwear are brought together in layered looks drawing on school uniforms, sportswear, workwear, and Y2K skate culture.

Rather than striving for perfection, the collection embraces rawness, vulnerability, and the strength that emerges from a sense of community.