Casablanca

From mythical Egypt to everyday Cairo, “Carnet de Voyage” captures the heat, color, and human energy encountered along the way as a luxurious escape

Charaf Tajer’s 26AW collection takes the story of Egypt into its next chapter through a campaign shot in Cairo. Moving beyond the familiar imagery of ancient civilization, it turns its gaze toward the city’s chaos, heat, movement, and everyday life, translating memories of travel into silk prints, sportswear, fluid dresses, and color gradients. A city where different eras and contemporary desires collide is transformed into the heightened, exuberant dressing that defines Casablanca.

【About Brand】
A Paris-based menswear brand, founded by Sharaf Tajer, blending sporty and luxurious style inspired by hotel lounges and tennis courts, featuring rich colors and elegant patterns in premium fabrics like silk and terry cloth.