CAREERING

A piercing brand established in 2016, with Shota Matsuda serving as creative director. Its designs are rooted in minimalism that emphasizes the psychological effects of wearing jewelry—such as a sense of strength and reassurance. The brand presents clean collections that highlight the inherent beauty of metal, including the collaborative "HF" line with Hiroshi Fujiwara. The brand name embodies a commitment to constant evolution and forging one's own path.