BASICKS

BASICKS is a Japanese unisex brand founded in 2021 by Masanori Morikawa, former designer of CHRISTIAN DADA. With the concept of “circulation and outlining of everyday wear,” the brand name is a coined term combining “Basic” (ordinary/uncool) and “Sick” (cool). The brand actively uses organic materials and practices environmentally conscious production.

The 2026 Spring/Summer collection is “SEASON α.” Inspired by the map book “A to Z” that Morikawa frequently used during his stay in London, the collection is based on a narrative spanning from beginning to end and beyond, blending timelessness with freshness.