ALEXANDER DIGENOVA

Afterimages of Subculture and the DIY Spirit: The Distorted Elegance of Vintage Materials

A collection by a California-based designer that strongly reflects the spirit of punk, heavy metal, and grunge—the label’s roots.
Drawing on his roots in screen printing, which he began at age 16, he lavishly deconstructs and reassembles vintage fabrics and military surplus.
By interweaving meticulous pattern-making with extreme distressed finishes, the designer creates a unique line of real-world clothing where rebellious spirit and suppleness coexist.


【About Brand】
Founded in 2015 by Laguna Beach–born designer Alexander DiGenova, the brand draws from personal experiences, music, culture, and the rebellious spirit of punk and grunge. Its streetwear is defined by intentional imperfections and DIY-inspired details.