adidas FIVE TEN

adidas FIVE TEN is an outdoor footwear brand founded in 1985 by climber and chemist Charles Cole. Renowned for its shoes designed for rock climbing and mountain biking, the brand incorporates feedback from professional athletes into its product development. Acquired by adidas in 2011, FIVE TEN was integrated into the adidas Outdoor team in 2017. The brand name is derived from the “5.10” grade of the Yosemite Decimal System, a widely used climbing difficulty scale in the United States.