SHUSHU/TONG

Exposed to the gaze of others, we choose not to escape, but to “revise” ourselves.

Inspired by the film Violette Nozière, 26AW “The Invented Self” explores the idea of self-revision rather than escape from reality. Through fabric, silhouette, and detail, the collection reexamines contemporary identity—an identity constantly exposed to labels and the gaze of others. Beneath its feminine mood lies a quiet strength: the agency to determine for oneself “who to become,” while negotiating with the structures that shape us.

【About Brand】
Founded in Shanghai in 2014 by Liushu Lei and Yutong Jiang. Drawing on their experience at fashion houses, the brand develops distinctive designs that blend elements of the 1990s and Y2K with influences from Japanese manga and gaming culture. Lei leads the creative direction, while Jiang oversees the business side, operating under a clearly divided structure.