Oyakawa Morton Ave

Based in Echo Park, Los Angeles, this upcycling brand was launched in 2024.
Founded by Yoshino Oyakawa, a former pattern maker for SAINT LAURENT during Hedi Slimane's tenure, and developed alongside his team, the brand draws inspiration from industrial, metal, goth, and fantasy aesthetics to express a delicate and emotionally charged vision of youth culture.
Its creations are distinguished by the reconstruction of thrifted and deadstock materials, bringing together the raw authenticity of Los Angeles street culture with couture-level craftsmanship.